THE COLEMAN AGENCY TEAM LLC
216 Brooks Street, Suite 300, Charleston, WV 25301 (304) 344-5554
The Coleman Agency Team (CAT), a public relations/sports marketing company in Charleston, West Virginia, is the exclusive agent for several top professional anglers. Your company can obtain valuable advertising exposure by becoming a sponsor of defending 2007 Bassmaster Classic and 2007 Legends Tournament champion Boyd Duckett and up to four additional professional anglers, creating your Company’s Fishing Team, which will compete on the nationwide 2008 ESPN Bassmaster Elite Series tour.
What Boyd Duckett and the pro anglers’ team will do for YOUR COMPANY
Benefit 1
The anglers will keep YOUR COMPANY’s brand visible by displaying YOUR COMPANY logo on their boats, trucks and apparel; familiarizing themselves with YOUR COMPANY and talking about the company at every appropriate opportunity; handing out autograph-style cards that promote YOUR COMPANY; and by participating in other direct and indirect marketing campaigns on behalf of the company.
Benefit 2
The Elite Series anglers’ team will also do the following:
a. Wrap their boats and trucks with YOUR COMPANY’s approved design. This could incorporate logo, script or both. The finished product would be up to YOUR COMPANY.
b. Wear competition apparel and hats that display YOUR COMPANY’s approved design.
c. Promote YOUR COMPANY with people who watch fishing shows on ESPN, the Outdoor Channel, Fox Sports, local stations, etc. and attend Elite Series events around the country.
d. Promote YOUR COMPANY heavily during February’s Bassmaster Classic, an event that will be staged in highly populated communities. The competition will be on largely residential Hartwell Lake; weigh-ins, a trade show and other significant events will be held – and heavily attended – in downtown Greenville, S.C. Weigh- ins will be at the 15,000-seat Bi-Lo Center. Greenville’s metropolitan population is close to 1 million and the city has a thriving business community. The Greenville-Spartanburg-Asheville television market is in the top 20 percent nationally in market size, and the Classic is already receiving considerable attention by the city and The Greenville News, upstate South Carolina’s largest paper…. Boyd Duckett will receive an extraordinary amount of attention at this year’s Classic, because he is defending champ. In the past, anglers have competed in the Classic in BASS-owned boats, not their own. In 2008, the anglers will compete in their boats, with their sponsors’ logos. So the anglers will be sporting their sponsors’ logos on more than just their apparel. NOTE: CAT would recommend that YOUR COMPANY set up a booth at the Bassmaster Classic expo.
e. Promote YOUR COMPANY in a similar manner at other venues around the country. Elite Series tour stop in 2008 will hit a variety of regions across the country. The tour stops will be in Florida, Texas, Georgia, South Carolina, Alabama, Kentucky, Iowa and New York.
f. Promote YOUR COMPANY via Boyd Duckett’s appearance in the 2008 Ultimate Match Fishing. This made-for-television sporting event that will be aired on the Outdoor Channel, and could bring roughly 20 hours of TV coverage.
g. Offer YOUR COMPANY a team of enthusiastic, tenacious spokesmen. In addition to Duckett, CAT could offer YOUR COMPANY other anglers, either top-tier or up-and-coming. CAT would especially recommend first-year Elite Series pro Jason Williamson, of Aiken, South Carolina, and third year pro Jeremy Starks of Charleston, West Virginia.
h. Offer YOUR COMPANY a team leader in Duckett – who is an articulate, clear-spoken, voice of reason. Duckett is a salesman that people believe. He’s tough, but humble, the type of professional that an organization would be lucky to engage in a long-term relationship.
i.. Be equipped with baseball-style cards for autographing. Each angler is asked for hundreds of autographs at events and appearances. The cards that anglers would give away would include: their picture (in competition apparel) and pertinent information about YOUR COMPANY.
j. Become “rolling billboards,” traveling the country displaying YOUR COMPANY and the company’s message on their trucks and boats. According to ESPN data, the boats and trucks create 138 impressions per minute when traveling on an interstate highway.
k. Dedicate themselves to projects and apearances designated by YOUR COMPANY’s promotions staff.
l. Interject YOUR COMPANY into every photograph, story, public appearance and advertisement for additional sponsors that involves the anglers. An example would be this year’s monthly appearances by Boyd Duckett in advertisements on behalf Triton and Berkeley. Boyd also appears on posters for those companies in competition apparel that could in the future include YOUR COMPANY’s logo.
n. Promote YOUR COMPANY through Boyd Duckett’s blog site and other anglers’ web sites. (Advertising on these sites would be included in the sponsorship of the anglers.) The content on Duckett’s site was compelling enough to attract the attention of ESPN. The angler’s writings are now featured on ESPN Outdoors’ Internet site. Duckett’s blog can be found at www.boydduckett.com.
More about Duckett
A resident of Demopolis, Alabama, Boyd Duckett is one of the most popular figures on the ESPN Bassmaster Elite Series tour. Smart and a natural story-teller, Duckett is a popular subject of interviews and stories. He delighted writers and electronic media journalists following his Classic victory. He has appeared on numerous televised fishing shows and has been the subject of dozens of feature articles in recent months in magazines and newspapers. Once publications spend time with Duckett, they want him back. … In addition to his professional fishing career, Duckett is a successful businessman and a musician. One of the only professional anglers to also operate a outside-the-industry business, he owns a Southern Tank Leasing a company that operates in several southern and midwestern states. … A singer, songwriter and guitarist, Duckett spent more than a decade in the music business. He previously lived in Nashville and owned two music companies. He is still occasionally asked to play and sing at local clubs.
More about the ESPN BASS Elite Series tour, including demographics/statistics
· This competitive fishing tour is comprised of the top 108 bass fishing pros in the country. The series is owned by ESPN, and each tournament is televised by the network. Reports from the tournaments are also broadcast live on the Internet.
· Bass fishing is one of the most popular participatory sports in the country. As a result, bass fishing is a popular live and televised sport. The advertising exposure is considerable.
· B.A.S.S., the sanctioning body of the sport, has more than 600,000 members, almost all of them fishermen and women. More than 75,000 people annually attend the Bassmaster Classic and Expo; 11.7 million people watched the Bassmaster Tournament Trail last year on ESPN2.
· Two heavy circulation magazines cover the sport: Bassmaster magazine boasts a monthly readership of 3.8 million people; BASS Times is read by 4.8 million people per year. · Two busy Internet sites – Bassmaster.com and ESPNOutdoors.com chronicle the Bassmaster Elite Series tour and other news in the competitive fishing industry. In May, 2007, there were 512,387 unique visitors to the combined sites, 464,110 in April.
· Regarding sponsorship, 79 percent of B.A.S.S. members indicated that they support companies that sponsor their sport.
· Competitive bass fishing is to be the subject of a new movie distributed by Lionsgate Films, called “The Bass Master,” a comedy about the competitive sport of bass fishing. Screenwriters and lifelong fisherman Tab Murphy and Devin Maurer are putting the project together. The movie guarantees future national interest in the sport.
· Boyd Duckett’s monetary value as an angler is exceptional. ESPN tracked daily newspaper stories nationally during the three weeks that followed his Bassmaster Classic victory. The network found 274 stories in daily newspapers, totaling 14.8 million impressions in 3,767 column inches. Duckett will receive a considerable amount of attention/value in early 2008 because of preview stories to the next Classic.
Other Boyd Duckett coverage: Duckett spent more than a dozen hours on camera – much of that on ESPN – during and following his final day of competition in the Classic and in ensuing interviews. His participation on the 2007 Ultimate Match Fishing event produced 16 half-hour television shows. Those hours of “fishing action” are repeated several times. Duckett has taped a 30-minute appearance on Tommy Wilcox Outdoors. And he’s been the subject of countless newspaper and magazine stories. NOTE: The examples mentioned above comprise a snapshot. Not included are local television appearances, extensive Internet exposure and the intangible value of the thousands of autographs the anglers give and conversations they engage in while wearing their sponsors’ apparel.
Contact CAT for detailed information on costs of sponsorships at rcoleman@colemanateam.com
